American multinational package delivery and supply chain management giant United Parcel Service (UPS) is teaming up with e-commerce technology company Inxeption to create Inxeption Zippy, a blockchain-based e-commerce platform that helps B2B merchants set up, sell, and ship products online.
The Inxeption-powered platform affords manufacturers, distributors, and wholesalers the ability to create a company-branded website for the conducting of e-commerce transactions while facilitating in the listing, marketing, and actual selling of products to other business customers. According to an official press release, the blockchain component of this platform unsurprisingly is meant to safeguard sensitive information, such as individual pricing and negotiated rates.
On the other side of the partnership, UPS provides end-to-end supply chain solutions via its well-known global shipping, tracking, and logistics services. These services include the construction of webpages with product details, order scheduling, shipment monitoring, return handling, purchase-order management, credit card transaction processing, financing options, search engine marketing, and the reviewing of sales and marketing analytics.
UPS’ Chief Marketing Officer, Kevin Warren, stated:
The growth of e-commerce is driving B2B buyers to expect the same fast and convenient shopping experiences that consumers enjoy. Working with Inxeption is another way we’re creating innovative solutions that helps small businesses deliver quality service for their customers and succeed in e-commerce.
Likewise, Inxeption CEO Farzad Dibachi stated:
We’re revolutionizing B2B e-commerce and bringing companies and their customers together online in a trusted manner. This relationship creates simplified pricing solutions for B2B merchants with limited digital marketing and IT resources to easily manage all aspects of selling and shipping from one secure place.
The blockchain-powered partnership between Inxeption and UPS is one of the first to provide B2B merchants with a secure and effective online e-commerce platform that may help them increase revenues. It also serves as yet another example of how blockchain technology is being adopted by companies dealing with supply chains.